will work for art / by Jeff Herrity Artist

Well, I began my final semester of my fourth year in my BFA/MAT program here at the Corcoran College of Art + Design. I also have begun the first of my two consecutive years of thesis work. First up, fine art thesis. My thesis preview work has been well received and I think a great chance for me to begin to think about how I take a 4x4 foot tile piece with an embedded camera to the 'next level.' When I created that piece, I had some pretty clear thoughts about what the work was accomplishing, and what I was trying to communicate. It wasn't until my critique for that work that new ideas came to the surface and I realize that the work is about some other things that also fascinate me.

Surveillance. Watching. (not in the creepy way) What does it mean that we live in a post-9/11 world where we are constantly living our lives on cameras?  Is this for our safety and protection, or an invasion of our privacy? Are we different people when we know we are on camera? How does marketing influence the art world? How does technology influence our connectivity and communications with each other?

This is the direction my thesis work will be taking and I'm still in heavy research mode trying to understand my work. I know - at this point - how the 'piece' will be in the museum and the cameras have all been ordered and sketches sketched.

Because the nature of my work is marketing and communications it only made sense to me that I needed to involve sponsors to help me finance the work. I've been talking to friends that have small businesses and have had a great response towards my sponsorship goals.

sponsorship QR code

I've created different levels of sponsorship, and there are many great benefits to them all. First and foremost, they get their company logo and name included in my artist statement, and incorporated into the piece in some way. BUT, the hidden benefit is that each level of support includes several hours of my marketing consultation time. Considering I spent over 15 years as a consultant, it only makes sense that support of me and my work translates back to MY support of my sponsors work. Perhaps this is the nature of the piece, this technology driven communication and connection between two individuals is really structured on a barter system.

please contact me if you want more information on sponsorships. And, watch this blog over the next few months for regular updates on my thesis project, and information specific to my sponsors. It goes without saying that I would like you to support them as well.